Strategic/Reciprocal Links

Compass Web Site Design identifies and evaluates relevant web sites for listing your company's products or services, including additional search engines and directories appropriate for your industries and target markets. Many industries maintain a variety of directories that feature web sites of interest to members of that industry, or for those seeking information about a particular industry. These are link placements that will be readily noticed and are in high traffic areas for your target audience and will greatly increase your link popularity.

Maintenance
After the initial identification of strategic link locations, Compass Web Site Design will maintain and mine additional strategic links on a monthly basis. This includes finding and placing new strategic links locations, ensuring that the current strategic links remain valid and updating the web site links as appropriate.

Reciprocal links are a major ranking variable for many of the major search engines. (i.e. Alta Vista and Google weight reciprocal links at an importance level of approximately 80% and 90%, respectively) Search engines determine the link popularity of your web site by the number of reciprocal links to your web site. The more links pointing to your web site the higher your ranking. Additionally, reciprocal links (to your web site from another related web site) can generate significant referral traffic. Many web sites receive more traffic from reciprocal links than they do from search engines. Forrester Research estimates 59% of browsers use links to find web sites on the Internet.