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Search Engine Optimization Process
Virtual Domain Name Development:
Although not necessary, having your own virtual domain can be worth its
weight in gold. For one thing, it is portable. If you change service
providers or web hosting services, your domain name will stay the same (make
sure you are the listed Admin. contact if you let someone else register a
domain name for you). Secondly, it can make finding your web site a lot
easier. Compass Web Site Design can handle all this for you.
Title Tag Design:
Search Engines consider a web page title to be the most telling description
of the content of a web page. This does not mean the first major heading on
the web page itself, it means the caption which appears on the title bar of
your browser and is controlled by the <TITLE></TITLE> tags within the <HEAD>
of your HTML document. It's important to put as many keywords as possible in
the title of your main index web page. However, it is equally important to
make sure the title accurately reflects the content of your web site. While
loading the title, description and keywords of your web site with "Sex, sex,
Fun, fun" may get you a few more hits from the search engines - they won't
get you any more business. Additionally, many of the major search engines
have recently upgraded their software to detect such deceptiveness and will
remove your web page from their databases. Search engine crawler updates
occur on a regular basis to refine their databases and prevent
misrepresentation. Compass Web Site Design experts stay abreast of all
changes and can ensure your web site remains search engine optimized.
Keyword Diagnostics:
Keywords or Phrases are vital to high search engine rankings. The days of
loading your meta tags with 50, 100, or even 1,000 keywords are over. This
is no longer a single effective method. Compass Web Site Design will
concentrate on the most important keywords or two-word phrases and assist in
the creation of informational content pages formed around these keywords or
phrases. Compass Web Site Design determines your keywords and phrases by
running specialized diagnostics on what your target audience has actually
been using in the major search engines to find your type of product on the
Internet over the past few months. The results of our diagnostics can be eye
opening. Generally, most people will already have those keywords present on
their web pages but may not have them in "search engine friendly" places.
Compass Web Site Design's experience and research will maximize the location
of the keywords for maximum ranking in the search engines.
Body Content Development:
If a web page lacks descriptive text, then there is little chance the web
page will come up in the results of many search engine queries. Many search
engines sort web pages in order of the density of keywords. It doesn't
matter how many times keywords appear in the document, only the percentage,
but this varies among search engines. Compass Web Site Design assists you in
developing content that is crafted to take full advantage of search engine
ranking methodologies.
Use of Graphics:
Compass Web Site Design recommends not to create a web site that consists
primarily of graphics, also consider putting in a brief paragraph of text
that accurately describes the web sites content. This gives the larger
search engines something to index. Compass Web Site Design uses proven
methods of strategically placing and formatting graphics to minimize their
negative impacts on search engine crawlers without sacrificing the visual
appeal of your web site.
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