Newsletter Advertising

Compass Web Site Design investigates and recommends participation in appropriate newsletter advertising spaces that have a large distribution to your target audience. The advantage of these programs over mass e-mails is that recipients have asked to receive the newsletters and are interested in the product or service. The newsletters Compass Web Site Design selects to advertise in have a large subscription base with your target audience and allow your web site and product/service to get exposure quickly with a relatively low investment.

Electronic newsletters are a powerful tool in web site promotion. Newsletters keep you in touch with your customers and let them know of updates, specials, and other information related to your product or service. They can also work as a viral marketing machine as customers forward a web site link and information about products and companies around the Internet.

Click through rates for e-mail newsletters are 2.5% according to Forrester Research. – CNET; much higher than banner ads click through rates of .36%. Depending upon your industry, a regularly scheduled, informative newsletter can create as much traffic to a web site as high search engine rankings.

Furthermore, since newsletters are personally requested by the client, they build a sense of community and brand loyalty, something that can be very difficult to create on the Internet. This loyalty results in retained clients that spend more.

An effective newsletter should have the following components:

• Fresh and relevant content

• A regular distribution schedule

• To ensure all users can read the newsletter, send it in ASCII text format

• Easy newsletter sign-up tools on your web site

• Quick confirmation response (maybe a previous newsletter) for new subscribers

• Easy method for users to unsubscribe to the newsletter

• Newsletter subscriber management database to ensure quick and easy newsletter subscriber list updates and newsletter editing

Compass Web Site Design's Newsletter Advertising Services include the newsletter email message creation and administration of the newsletter advertising placement.