Customer Retention

Our customer retention services involve:
   Newsletters
   Data Mining & Customer Retention Tools

Newsletters Design and Implementation:
Newsletters are a powerful tool in web site promotion and web site customer retention. Newsletters can create a significant flow of traffic to your web site. Newsletters keep you in touch with your customers and lets them know of updates, specials, and other information related to your company or industry making them great customer retention tools. Often times, recipients of a regular, informative newsletter will forward the newsletter to others. The newsletter has a ripple effect. The beauty is, the newsletter costs you nothing to create. Depending upon your business, a regularly scheduled, informative newsletter can create as much traffic to your web site as search engine results. This traffic is new customers and repeat customers. Compass Web Site Design knows how to effectively implement and maintain your newsletter.

Data Mining & Customer Retention Tools:
Data mining tools relate to capturing information about your customer. There are several methods of gathering information such as sweepstakes, giveaways, sign-ups, etc. This valuable information can then be used for suggestive selling purposes as clients "shop" on your web site. Popular customer retention tools include chat rooms and forums. Another possible customer retention tool could be an exhaustive links page or a glossary of terms, etc. something with an abundance of information readily available which would cause a visitor to bookmark a specific page within your web site. Compass Web Site Design brings you a wealth of customer retention and new client acquisition experience to assist you with implementing both data mining and customer retention tools.